Our blog is a place to share what we’ve learned from doing the work—how we think about storytelling, how we approach complex projects, and what actually makes content effective. It’s a look behind the scenes at how projects come together, from early ideas through final delivery.
If you’re planning a project or just trying to get a better sense of what goes into well-executed video work, these articles are meant to be practical, straightforward, and useful.
Every subject matter expert’s first draft is a document. It reads well, it’s accurate, legal approved it — …
The video is finished. It looks good. It has been finished for five weeks.It’s sitting in a fourth …
Every showreel is good. That’s the problem. A reel is a highlight edit of a company’s best moments, …
You need a number before Thursday’s budget meeting, and every production company you’ve called has answered “it depends.”They …
The Video Is Finished. So Why Isn’t Anyone Watching It? The production is wrapped, the edit is approved, …
Your Corporate Video Has an Audience Problem Nobody Named in the Brief: Here is the question almost no …
The Most Valuable Thing a Retiring Employee Takes Isn’t in Their Files: Ten thousand Baby Boomers retire in …
Most Organizations Are Already Out of Compliance. They Just Don’t Know It Yet: Here is an uncomfortable truth …
A good nonprofit video can do something a long report or carefully written appeal often cannot: it puts …