How to Write a Video Script That Survives Production
Every subject matter expert’s first draft is a document. It reads well, it’s accurate, legal approved it — and it falls apart the moment someone says it out loud. Here’s the tell. Open that draft and read the opening paragraph. It almost always explains who the organization is and when it was founded. The real […]
Why Public Sector Video Projects Run on Different Rules
The video is finished. It looks good. It has been finished for five weeks.It’s sitting in a fourth round of review because nobody established, back in month one, which of the six people with opinions actually had authority to approve it. The footage was never the problem.Public agencies have become steady, unglamorous buyers of video […]