Why Public Sector Video Projects Run on Different Rules
The video is finished. It looks good. It has been finished for five weeks.It’s sitting in a fourth round of review because nobody established, back in month one, which of the six people with opinions actually had authority to approve it. The footage was never the problem.Public agencies have become steady, unglamorous buyers of video […]
How to Choose a Video Production Company: 8 Questions Every Organization Should Ask Before Signing a Contract
Every showreel is good. That’s the problem. A reel is a highlight edit of a company’s best moments, cut by people who edit for a living. It proves they can work under conditions you can’t see. It says nothing about whether they’ll be excellent on yours — your subject matter, your review committee, your legal […]
The Last Mile Problem in Video Production: Why Most American Organizations Expect Their Video Production Company to Stop at Delivery
The Video Is Finished. So Why Isn’t Anyone Watching It? The production is wrapped, the edit is approved, the file is delivered—and nobody has asked a single question about how the intended audience is actually going to find it.That oversight is not unusual. It is standard. Most organizations treat distribution as a logistics step that […]